Prices as of November 2026. Competitor prices and facts are as reported by the sources cited in this post; UpcomingSounds prices are the platform's published rules.

What OG Records is, fairly stated

OG Records (og-records.com) is a music promotion agency covering playlists and more. You pay per song, and the agency runs the promotion on your behalf — pitching and promoting rather than handing you a marketplace to run yourself.

Our research lists OG Records at $50 per song. That puts it in the same range as an entry platform campaign: at the same money, the model is what differs.

Campaign length, what is included beyond playlists at that price, and refund or response rules are from the sources read for this review.

Where OG Records honestly wins

• Simple per-song pricing. $50 a song is easy to understand. No credits, no tiers to choose between, no subscription.
• Broader than playlists alone. Our research describes OG Records as covering playlists plus more, so an artist buying one campaign may get a wider push than a playlist-only service offers.
• Done for you. You hand over the song and the fee; the agency does the work. For artists short on time, that is the product.

The trade-offs worth knowing

At $50, the question is not whether OG Records is cheap or expensive — it is what your $50 attaches to.

With an agency, it attaches to pitching: effort made on your behalf, which you cannot watch offer by offer. You pay first, and you find out afterwards what the effort produced.

In a marketplace, the same money attaches to offers. A verified curator listens to the whole track first, then makes you an offer. You read it, you decide, and only your yes moves credits. An offer nobody answers refunds automatically after 12 days. Same money, opposite order: pay-then-hope versus approve-then-pay.

The alternative: UpcomingSounds

Affordable campaigns like no other platform, with premium coverage because curators listen first.

• Flat tiers: 45, 60, 80 or 100 USC (1 USC = £1), for 45 days. The 45 USC entry sits right beside OG Records' $50 a song.
• Verified curators listen first — the whole track — before any offer.
• You approve every offer. Nothing is charged without your yes.
• Auto-refunds on unanswered offers after 12 days, and credits never expire.
• Verified Coverage is priced openly from 5 to 900 USC.
• Curator payouts: Fridays (min 100 USC / 50 Pro); Curator Pro £19/mo · £190/yr.

Compare the full field in the hub: All music promotion services compared

Not just promotion

When an agency push ends, the song's story mostly ends with it — a burst of pitching, then silence. A campaign on UpcomingSounds leaves public proof behind. Your artist page and track pages remain in the catalog at /music, so anyone checking you out after its public launch finds the music presented properly. Coverage you earn is recorded on your profile, building a visible history release by release. Your dashboard keeps it all together, which means the next single starts from an existing profile and a track record, not from a blank page and another agency invoice.

Frequently asked questions

How much does OG Records cost? Our research lists OG Records at $50 per song for promotion covering playlists and more. UpcomingSounds campaigns are flat tiers of 45, 60, 80 or 100 USC (1 USC = £1) for 45 days.

What is the difference between OG Records and UpcomingSounds? OG Records is an agency that promotes on your behalf. UpcomingSounds is a marketplace: verified curators listen first, make offers, and you approve every offer before credits move.

What happens if nobody responds on UpcomingSounds? Unanswered offers are automatically refunded after 12 days, and credits never expire, so a quiet campaign does not burn your balance.

Sources, dating and corrections

Competitor prices, limits and rules on this page were checked in November 2026 against the competitor's own published pages or the third-party sources named in the text. Prices and terms change — check the competitor's own site before you buy. This page is published by UpcomingSounds, a competitor: the judgements on it (including any "best fit" wording) are our opinion; the factual claims are the sourced ones. If we have a price, rule or model fact wrong or out of date, send the source link through this site's contact route and we will correct the page and update its checked date.