Prices as of November 2026. Competitor prices and facts are as reported by the sources cited in this post; UpcomingSounds prices are the platform's published rules.

What Genni is, fairly stated

Genni — formerly Songfluencer — brokers TikTok creator deals for music. Rather than a self-serve marketplace with a price list, it works as an agency: deals are arranged between artists or labels and TikTok creators, and creators set their own rates.

There is no public price. What a campaign costs depends on the creators involved, their rates, and the deal the agency puts together.

Where Genni honestly wins

• Brokered expertise. An agency in the middle can match a song to creators who actually fit it, instead of leaving the artist to scroll a marketplace.
• Creator-set rates. Creators naming their own price is a fair principle for creators, and deals built that way can reflect real audience value.

The trade-offs worth knowing

The trade-off is transparency. With no public price and every creator setting a different rate, an independent artist cannot answer the first question of any promotion decision — what will this cost me? — without entering a sales conversation.

Quote-only pricing also makes comparison nearly impossible. You cannot put Genni's price next to a published price on a page and decide in five minutes. You find out what you would pay after you have invested time in the process, and by then saying no feels harder. That may be normal agency practice, but it is the opposite of published pricing, and artists deserve to see the contrast stated plainly.

What happens if a deal stalls or a creator does not deliver is also not stated in the sourced material: on refund terms.

The alternative: UpcomingSounds

Affordable campaigns like no other platform, with premium coverage because curators listen first.

Every UpcomingSounds price is published before you start. Campaigns are 45, 60, 80 or 100 USC (1 USC = £1), run 45 days, and Verified Coverage is 5 to 900 USC. Verified curators listen first, to the whole track, before any offer. The artist approves every offer — nothing is charged without their yes — unanswered offers are auto-refunded after 12 days, and credits never expire. Curators are paid Fridays (minimum 100 USC, or 50 USC for Pro); Curator Pro is £19/mo or £190/yr.

No quote, no broker, no sales call to learn the price: the tiers are the tiers, for every artist.

Not just promotion

A brokered creator deal rents reach one negotiated video at a time. When the campaign ends, the relationship and the posts stay with the platform and the agency — the artist keeps a report, not a base.

UpcomingSounds leaves the artist with assets. Public artist and track pages in the catalog at /music are built to stay in place and be searchable after a campaign, once the catalog opens publicly. A profile holds the coverage record you build up, release by release. Campaigns and offers sit together in one dashboard, so what you learned from the last release is still in front of you for the next. A deal can buy a moment; a base is what the moment should point to.

Frequently asked questions

How much does Genni cost? There is no public price in the sourced material. Genni deals are agency-brokered and creators set their own rates, so cost is quoted per deal. UpcomingSounds publishes its campaign tiers: 45, 60, 80 or 100 USC.

What was Genni called before? Genni was formerly Songfluencer, per the sourced roundup.

Is Genni self-serve? No — it is agency-brokered TikTok creator deals. UpcomingSounds campaigns are self-serve at published prices, with offers approved by the artist.

Does UpcomingSounds publish its refund rule? Yes. Unanswered offers are auto-refunded after 12 days, and credits never expire.

Compare the wider field in the hub: All music promotion services compared

Sources, dating and corrections

Competitor prices, limits and rules on this page were checked in November 2026 against the competitor's own published pages or the third-party sources named in the text. Prices and terms change — check the competitor's own site before you buy. This page is published by UpcomingSounds, a competitor: the judgements on it (including any "best fit" wording) are our opinion; the factual claims are the sourced ones. If we have a price, rule or model fact wrong or out of date, send the source link through this site's contact route and we will correct the page and update its checked date.